SEO is that the method of rising the visibility of a web site or an online page in search engines' "natural," or un-paid ("organic" or "algorithmic"), search results. SEO could target totally different sorts of search, together with image search, general search, video search, news search .As Internet marketing strategy, SEO considers however search engines work, what people look for, the particular search terms or keywords typed in search engines and that search engines preferred by most popular by their targeted audience. Optimizing a website could involve editing its content and hypertext mark-up language and associated writing to each increase its connection to specific keywords and remove barrier to the indexing actions of search engines. Promoting a website to make the number of the quantity of back-links or inbound links.

Black hat SEO : 

Black hat SEO is website optimization technique in an unethical way. Webmasters use it to induce high rankings in SERPs(search engine ranking positions) ,sometimes it work however most of the time it fails and Google or alternative search engines find it and ban your article or perhaps index your web site as a penalty for doing therefore . So better to avoid these unethical way of promoting the sites and build the ranking naturally because it lasts for long time and give great value to the readers.

White hat SEO :

White hat SEO is ethical SEO. Its SEO techniques that search engines accept. White hat SEO technique is useful for web site visitors as well as for search engine. The goal of white hat SEO is  improve positions ranking of  your website. 

There are some OFF-Page task to get of your website :

1. Directory Submission : Directory submission is one in every of the simplest techniques to induce quality back-links and high rang traffic on our web site. It is also increase website popularity on web. It also improving website visibility and also help on website indexing on search engine. You can submit your website related category and it will help you to get relevancy.

2. Social Bookmarking :  Social bookmarking is a great off-page task in SEO. Social bookmarking sites give one way back-links for your website from the high pr websites. Social Bookmarking is the best way to get traffic to our site as it creates inbound links to our content which helps to gain the attention of search engine bots and increase our web page ranking of your website. They are all live links.

3. Classified Ads : Classified Ads are essentially on-line ads that are placed on Classified Resources. It works same as you offer advert in the other media like: Newspapers, Magazines, Radio, and TV etc. These are very useful tool to promote the website as they get posted . Classified Ads are posted on Resources which have already got traffic and have plenty of individuals refer them for quality product and services.

4. Article Submission : Article submission is a very powerful method and makes quality incoming links to your website in SEO. Anybody with a good knowledge and ability within the use of article writing will create of it one along with the most effective SEO devices and a traffic generating tool in no time. The most aim of article submission the position and use of strategic links to the target pages. Article submission task comes under Off-Page SEO task.

5. Forum Posting : Forums area websites for on-line discussion and conversations where people can ask any question related to their queries associated with their niche content by making a thread and additionally facilitate others by giving answers to their threads. Forum posting is basically where we exchange their ideas or views. Forum posting is one among the simplest techniques of off page SEO. There are a lot of other ways used for link building by search engine optimization like directory submissions, link exchange, article submissions etc. But, one of the most important ways that for creating smart quality back links is that the use of web forums as posting in these forums will generate top quality back links.

6. Blog Comments : Blog commenting is improbably straightforward and effective part of SEO. That is one of the SEO off-page task. Blog committing on high PR site helpful to get traffic. Committing is another great way to creating back-links. When you do commenting please find out relevant blogs to your website .

Importance of Do-Follow links : Do-Follow links may be a natural hyper links that allow on sites to be click and brought another users website. Do follow the link that Google crawls the site and helps in generate back-links. If you've more links from high page rank web site, its obvious it'll help to get good rank to your website. This is the reason why more people focus in building Do Follow links.